Hello! I’m Carlos Pariente. For the last 10 years, I have the privilege of work on projects for great clients, both Spanish and international. These include TripAdvisor, Mango, Acciona, Ferrovial, Levantina, Roca, Diario AS, Merk, OHL, Santalucía and more.
Today, I serve as lead visual designer at BBVA. As part of the global design team, I help create global banking experiences by working alongside teams from different countries. An enhanced user experience coupled with visual emotion and hints of interaction are my way of working.
The BBVA new identity is a reflection of its values, especially of the ‘We are one team’ value, which emphasizes the importance of the people working at BBVA in over 30 countries and better convey its increasingly digital and global reality.
Some of the most interesting challenges in this project, had to do with careful typography work, achieving revolution rather than simple evolution and reflecting opportunities through an idea of prosperity.
BBVA SMART ASSISTANT
Definition of the new smart assistant avatar, which guides users through the entire BBVA experience. By bringing it to life, we design moods and emotions intuitively understandable by users and also aligned with the brand.
How can we communicate with the user through an artificial non-human symbol and transmit security and knowledge?
MANGO CORPORATE SITE
2017 – Redbility
Redefinition of the Mango corporate site creating a new system of flexible modules aligned with the brand and business objectives.
The main goal was to strengthen talent recruitment, build loyalty, and provide clarity in communication with established store franchises and potential new franchisees.
Show project ->
2018 – Plastic Studio
FlowBox is one of the most exciting freelance jobs I've ever done. Together with the incredible team at Plastic Studio, I designed the site for the new Kendu release, a high-tech light panel that is revolutionizing the retail sector.
We focus on transmitting in a very visual way the exclusive features of this awesome product.
JUST FOR FUN!
Netflix, Star Wars, Adobe, Domotic Home, Motion Experience, Plantapp…
What I enjoy the most in terms of design is working on my own personal projects. I love playing with conceptual and creative explorations and solving specific challenges with new design tools.
I think it is an excellent way to explore new ideas and interactions and find creative solutions to improve my real projects, while having an amazing time ;)
Honorable mention for Roca Gallery
Honorable mention for Levantina Site
Site of the day
Designer of the month
x8 Interaction Served
x3 Experience Design