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Welcome to my portfolio — Digital Product Designer based in Madrid.

About me

Hello! I’m Carlos Pariente. For the last 10 years, I have the privilege of work on projects for great clients, both Spanish and international. These include TripAdvisor, Mango, Acciona, Ferrovial, Levantina, Roca, Diario AS, Merk, OHL, Santalucía and more.



Today, I serve as lead visual designer at BBVA. As part of the global design team, I help create global banking experiences by working alongside teams from different countries. An enhanced user experience coupled with visual emotion and hints of interaction are my way of working.




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BBVA REBRANDING

2019


ROLE

Graphic Design

Branding

The BBVA new identity is a reflection of its values, especially of the ‘We are one team’ value, which emphasizes the importance of the people working at BBVA in over 30 countries and better convey its increasingly digital and global reality.


Some of the most interesting challenges in this project, had to do with careful typography work, achieving revolution rather than simple evolution and reflecting opportunities through an idea of ​​prosperity.



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BBVA SMART ASSISTANT

2018


ROLE

Art Direction

Graphic Design

UI Design

Definition of the new smart assistant avatar, which guides users through the entire BBVA experience. By bringing it to life, we design moods and emotions intuitively understandable by users and also aligned with the brand.


How can we communicate with the user through an artificial non-human symbol and transmit security and knowledge?


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MANGO CORPORATE SITE

2017 – Redbility


ROLE

Art Direction

Graphic Design

UI Design

Redefinition of the Mango corporate site creating a new system of flexible modules aligned with the brand and business objectives.


The main goal was to strengthen talent recruitment, build loyalty, and provide clarity in communication with established store franchises and potential new franchisees.


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FLOWBOX

2018 – Plastic Studio


ROLE

Freelance

UI/UX Design


FlowBox is one of the most exciting freelance jobs I've ever done. Together with the incredible team at Plastic Studio, I designed the site for the new Kendu release, a high-tech light panel that is revolutionizing the retail sector.


We focus on transmitting in a very visual way the exclusive features of this awesome product. 


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JUST FOR FUN!

Netflix, Star Wars, Adobe, Domotic Home, Motion Experience, Plantapp…


What I enjoy the most in terms of design is working on my own personal projects. I love playing with conceptual and creative explorations and solving specific challenges with new design tools.


I think it is an excellent way to explore new ideas and interactions and find creative solutions to improve my real projects, while having an amazing time ;)


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Awwwards

Honorable mention for Roca Gallery

Awwwards

Honorable mention for Levantina Site

Adobe

Site of the day

Adobe

Designer of the month

Behance

x8 Interaction Served

Behance

Behance Served

Behance

Branding Served

Behance

x3 Experience Design

Interview