About me
Hello! I’m Carlos Pariente. For the last 10 years, I have the privilege of work on projects for great clients, both Spanish and international. These include TripAdvisor, Mango, Acciona, Ferrovial, Levantina, Roca, Diario AS, Merk, OHL, Santalucía and more.
Now, designer at Far Co. Former lead visual designer at BBVA. As part of the global design team, I help create global banking experiences by working alongside teams from different countries. An enhanced user experience coupled with visual emotion and hints of interaction are my way of working.
BBVA Rebranding
2019
Role
Graphic Design
Branding
The BBVA new identity is a reflection of its values, especially of the ‘We are one team’ value, which emphasizes the importance of the people working at BBVA in over 30 countries and better convey its increasingly digital and global reality.
Some of the most interesting challenges in this project, had to do with careful typography work, achieving revolution rather than simple evolution and reflecting opportunities through an idea of prosperity.
New global Card Experience
2020 – BBVA
Role
Design Lead
A new worldwide experience of credit cards with a global vision unifying the value proposition in all countries.
Also, we design the most safest BBVA card and sustainable with the environment.
Redefinition of the Mango corporate site creating a new system of flexible modules aligned with the brand and business objectives.
The main goal was to strengthen talent recruitment, build loyalty, and provide clarity in communication with established store franchises and potential new franchisees.
Show project ->
Flowbox
2018 – Plastic Studio
Role
Design Lead
FlowBox is one of the most exciting freelance jobs I've ever done. Together with the incredible team at Plastic Studio, I designed the site for the new Kendu release, a high-tech light panel that is revolutionizing the retail sector.
We focus on transmitting in a very visual way the exclusive features of this awesome product.
BBVA Smart Assistant
2018
Role
Art Direction
Graphic Design
UI Design
Definition of the new smart assistant avatar, which guides users through the entire BBVA experience. By bringing it to life, we design moods and emotions intuitively understandable by users and also aligned with the brand.
How can we communicate with the user through an artificial non-human symbol and transmit security and knowledge?
Just for fun!
Netflix, Star Wars, Adobe, Domotic Home, Motion Experience, Plantapp…
What I enjoy the most in terms of design is working on my own personal projects. I love playing with conceptual and creative explorations and solving specific challenges with new design tools.
I think it is an excellent way to explore new ideas and interactions and find creative solutions to improve my real projects, while having an amazing time ;)
Awwwards
Honorable mention for Roca Gallery
Awwwards
Honorable mention for Levantina Site
Adobe
Site of the day
Adobe
Designer of the month
Behance
x8 Interaction Served
Behance
Behance Served
Behance
Branding Served
Behance
x3 Experience Design
Interview
Interview